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5 Tools Businesses Can Use for Predictive Analytics
Consumers are creatures of habit, and the behaviors they demonstrate today will oftentimes indicate the actions they’ll take tomorrow. A number of hyperlocal vendors are helping businesses create...
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Case Study: Using Predictive Analytics to Improve Campaign Performance
Merchant: Southern States Cooperative Market: 17 States Size: 1,200 retail outlets Platform: Alteryx, Facebook Bottom Line: Predictive analytics tools help companies leverage transactional data and...
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5 Self-Service Predictive Analytics Platforms
Small business owners with backgrounds in statistics or technology are all set when it comes to using predictive analytics to identify which prospect groups are most likely to want their product or...
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5 Platforms Brands Can Use for Smarter Customer Communications
Marketers are in control over the channels they use to communicate with customers and the type of content they put out, but once a marketer presses “send” on an email, social, or SMS campaign,...
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How Predictive Analytics Reshaped Decision-Making in 2018 and Will Evolve in...
Predictive analytics have had a big year. Incremental gains and engineering improvements have furnished marketers more access to data, storage, and computer power than ever before. According to many,...
View ArticleData Science as a Solution: conDati Opens Doors for Digital Retailers
Marketing analytics startup conDati is out today with new capabilities, offering data science as a solution for marketers interested in predictive analytics. The pitch is that today’s marketers with...
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